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My Print Checklist

Updated: Jul 6, 2022


Looking to get something printed?


Just take it down to your local printer and they can press print – right?


Unfortunately, it is not as simple as that.

But, that doesn’t mean it’s impossible. It’s all about finding the RIGHT person for the job.

In the world of printing, there are several different types of printers who all have their own expertise or niche.


Similar to when you are looking for a motorised scooter for your elderly parents. Do you go to the local Nissan Dealer and tell them you want a Motorised Scooter and expect them to be able to assist you. Nope! Won’t work! Just because they sell a motorised “transport” solution, does not mean that the car dealership will sell that particular motorised transport solution.


Well, printers are a bit the same… Just because they are a printer, does not mean that they can do the TYPE of printing that you need. It is important to start by understanding which printer is going to be the most suitable for the purpose you need.


DIGITAL PRINTER Small shopfront printers are generally called “POD” printers or “Print On Demand” printers and offer print and copy services for general requirements where quality is not too essential, timeframe is more important. This kind of printer is ideal for one-off’s, some photo printing, may be a single poster or something quick and easy… In the old days, people use to call them “photocopy” centre as essentially, they are… They can print files straight from your phone or thumbstick without requiring any printing skills.


COMMERCIAL PRINTER? Perhaps you’re a business or organisation that needs small to large quantities of business cards, flyers, books, booklets or signs. Commercial Printers are generally recognised for their strength in colour management and paper stock variety. They are incredibly professional, know their trade well and support the business community. If you want something that looks and feels professional then your local commercial printer should be able to assist you or at least point you in the right direction.


SCREEN PRINTER These guys are a dying breed as the world of digital printing has become so fast and so much cheaper, however, if you want something artistic and need a creative angle as well as an artisan feel, a Screen printer will be the right person to visit. They can help in putting a logo onto many different substrates and medias. Everything from a T-shirt to a boat sail to a skateboard graphic.

PRINT MANAGER These guys are hip… They do not actually have or own a printer. They are the most educated in print solutions though. They know all the tricks possible to save money. They know who to go to and where to go to achieve the best value possible. They will rarely help you with just 100 business cards or a few photocopies as there is nothing to save, however, they will work on pretty much anything where you can save a lot of money. They achieve the savings via aggregation by going to the right printer. For instance, they will use one Commercial Printer for all their business cards needs. In the end, they will printer 10,000 or 50,000 business cards for 500 clients as opposed to one set of 100 cards for 1 person. Print Managers are there to bring knowledge in the supply chain across the printing industry and bring you substantial savings across all that is print.


LARGE FORMAT AND SIGNAGE

This is all about being BIG…. Anything bigger than an A4 flyer or photocopy is what these guys do.