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How to introduce 'Print' to your Marketing Strategy

Updated: Jan 12


marketing strategy

Print is ubiquitous in our lives, we find it everywhere we turn.


In today's fast-paced digital world, it's easy to overlook the value of traditional print advertising in a comprehensive marketing strategy. However, print materials like business cards and promotional banners continue to play a vital role in creating lasting impressions and building brand credibility.


But as business owners, or marketing professionals that are often swept up in the whirlwind of online marketing such as email marketing, social media, website marketing strategies, SEO and so on… that we can forget about the all important ‘print marketing’ strategies that can REALLY make us stand out from the crowd.



So how can you introduce print to your marketing strategy?


Well there are a number of ways this can be done, all of which can result in visibility, reach, brand recall and ultimately making a powerful impression on potential clients. In this blog, we'll explore how to effectively introduce print advertising into your marketing arsenal.


You might also ask, WHEN is it a good time to add print marketing to your marketing strategy?


In short, the answer is… anytime (preferably sooner).



Understanding the Impact of Print Advertising


Print advertising offers a tangible and tactile experience that digital mediums simply cannot replicate. The physical presence of signage printing has a powerful impact on potential customers, leaving a lasting impression of your brand. Whether it's exchanging business cards during a networking event or catching the attention of passers by with eye-catching pull-up banners, print materials can evoke emotions and create personal connections.


So let’s dive into ways and scenarios in which, you may choose to introduce print:

  • When you start your business and are after business cards or flyers to hand out

  • When you first open up your shop and need signage to display

  • When you receive your first batch of orders and decide it’s time to add a personal & professional touch with some stylish ‘thank you cards’

  • When you decide to target your audience with some handouts for a letterbox drop

  • When you get your first ad in a print publication for credibility and reach

  • When you attend your first market stall or expo and require some eye catching banners, table covers & promo stands

  • When you make the switch to QR code menus and need some QR code signs or fixtures printed

  • When you decide to host a launch event and need some unique ‘gift packs’ with your branding printed on it

  • When you decide to go BIG GUNS and get your first billboard printed

  • When you are on the lookout for some positive PR and decide to reach out to the media for a printed feature piece in your local news

  • When you run your first LIVE in-person marketing campaign and decide to level up with some fun corflute cut-outs to encourage people to interact


Choose High-Quality Printing Services


To make a lasting impression, invest in high-quality printing services for your business signage printing. The custom printing experts at Wollongong Printing only use premium materials that feel and look professional. Quality printing reflects positively on your brand, demonstrating your commitment to excellence and attention to detail.


Incorporating ‘print’ into your marketing strategy can be a game-changer for your brand. The tactile nature of print materials creates a personal touch that complements your digital presence. By aligning your objectives, crafting compelling content, and choosing high-quality printing services, you can unleash the true potential of print advertising and achieve a more holistic marketing approach.

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